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Does Your Website Comply With Google's Guidelines? Do you use invisible text, cloaking, or webspam in the content of your website? Find out if your website violates any of Google's guidelines that may result in a penalization! (full story)

Google, Yahoo & MSN Fight Blog Spam With all the talk of "search wars" over the past year, you wouldn't expect to read a news story about Google, Yahoo and MSN working together. But that is the case. (full story)

Content vs. Link Exchange: Which is More Important? The search engine industry is currently divided by two differing viewpoints on what matters most: content or links. (full story)

How Important is Anchor Text Variety to a Link Exchange? The current belief is that anchor text variety is just as important as the link itself (full story)

Is Relevance Important to Your Link Exchange Strategy? It's still unclear just how important relevance is to high rankings. (full story)

Clusters May Affect Link Exchange Efforts Pt II Google has started looking at factors other than links and keywords. Now, the world's most popular search engine is developing technology that draws meaning from related words on a page. (full story)

How Clusters May Affect Link Exchange Efforts It is believed that clustering, technology that looks at word associations to determine the meaning of search queries, could eventually replace PageRank, which currently determines the importance of websites on Google. (full story)

What Search Engine Do Google and Yahoo Employees Prefer? Do Yahoo employees Google? Do Googlers prefer Yahoo? A recent blog entry revealed some interesting answers. (full story)

Subdomains as a Link Exchange Strategy If it looks like a link and acts like a link, then it must be a link - at least in the eyes of the search engines. Evidence suggests the top search engine Google views links from subdomains just like any other link, despite rumors that subdomain links are weighed less in the eyes of the search engines than links from primary domains. (full story)

The Amazon Effect Revealed: A Subdomain Alternative Does your site contain subdomains? If so, you may be reducing your potential by not taking advantage of something that's being referred to as "the Amazon Effect." (full story)

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